- Reward Programs Historical Review.
- Industry Trends and Findings
- Types of Reward Programs and Comparison of Reward Programs
- Program Profitability Reward vs. Non Reward Products
- Managing Costs and Logistics of maintaining a reward program
Main Topics
Rewards White Paper
Relevance:
With over 75% of new credit card solicitations including some type of reward feature, the consumer market has come to expect incentives in order to use a credit card issuer's product. Reward programs, however, can be a financial drain and operationally taxing. Credit card issuers without a reward card need to balance meeting cardholder expectations while ensuring that profitability is not adversely impacted.
Summary:
This paper offers a framework for considering credit card reward products, including a review of industry forecasts for reward versus non-reward product trends. It also explores and outlines consumer preference in terms of key elements of a desired program, costs of implementation and redemption, and suggested criteria for selecting a reward vendor. Order your copy for only $249.
With over 75% of new credit card solicitations including some type of reward feature, the consumer market has come to expect incentives in order to use a credit card issuer's product. Reward programs, however, can be a financial drain and operationally taxing. Credit card issuers without a reward card need to balance meeting cardholder expectations while ensuring that profitability is not adversely impacted.
Summary:This paper offers a framework for considering credit card reward products, including a review of industry forecasts for reward versus non-reward product trends. It also explores and outlines consumer preference in terms of key elements of a desired program, costs of implementation and redemption, and suggested criteria for selecting a reward vendor. Order your copy for only $249.
